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Explore the World of Motives

About Motives

Motives by Loren Ridinger is the award-winning cosmetics line defined by its creator—a trendsetter who has changed the face of the beauty industry. Simple to use and sexy to wear, Motives cosmetics provide you with an amazing color payoff, a flawless look, and a luxurious feel and finish. With the trendiest colors and industry-leading ingredients to give your eyes, cheeks, lips, face and nails a beautiful look and feel, Motives Cosmetics—like Loren Ridinger—is changing the face of cosmetics.

About Loren Ridinger 

Loren Ridinger is Senior Vice President of Internet retailing giants marketamerica.com and SHOP.COM. She is creator of the award-winning cosmetics line, Motives® uber-luxurious skincare line, Cellular Laboratories™, the solution-oriented product line, Fixx Solutions, and the jewelry collections, Loren Jewels® and Yours by Loren.

Loren is an Internet mogul who has changed the face of the beauty and Internet shopping industries over the last 20 years. Her impeccable style has established her as one of today’s leading trendsetters; she was included in Vogue’s Top 100 influential women and selected by Haute Living Magazine as one of New York and Miami’s most influential people. In 2009, Loren received the Women of Substance and Style award from Fashion Group International for her continued contributions to the fashion and beauty industries. Loren’s outstanding business accomplishments were also recognized when she was named Woman Extraordinaire in 2010 and Top 50 Entrepreneurs by Business Leader magazine in 2009 and 2010.

As an avid social media guru, Loren uses her Facebook and Twitter pages daily to connect with over 125,000 ofher amazing fans. She has transcribed her style and inspiration to women everywhere through her personal blogs, My Fashion Cents and Loren’s World, which was named in Forbes’ Top 100 Websites for Women.

Loren’s passion to help others lead to her involvement in many charitable causes such as Rally for Kids with Cancer, which she co-chairs with Eva Longoria. She also works with the American Heart Association, from whom she received the 2010 Big Heart Humanitarian Award, the Make-a-Wish Foundation, Jennifer Lopez Foundation, Cystic Fibrosis Foundation, the Rush Philanthropic Arts Foundation and many others.

About LA LA Anthony

La La Anthony has been making her own way since the age of 16, when she landed her first job at an Atlanta radio station. She has parlayed her charismatic personality and tireless work ethic into a successful media career, from her beginnings on radio, followed by television—first as a VJ with MTV, then as the star of the current hit reality show La La’s Full Court Life on VH1—and the silver screen, both on-and off-camera, appearing in the upcoming feature film “Think Like a Man.” In addition, last October La La completed her off-Broadway run in “Love, Loss and What I Wore.” La La runs the entertainment company Krossover Productions, which produced the critically-acclaimed documentary “Tyson”, winner of Regard Knockout Award at the Un Certain Regard event during the 2008 Cannes Film Festival.

Events - Learn from our Experts. Training from the Source.

Stay up with all of the Motives Events such as Motives Product Knowledge, Building Your Business with Motives, Motives Overview, Motives Business Presentation, Skin Care 101, Custom Blend Liquid Foundation, Custom Blend Mineral Powder Training. Go to our Training Event Page for more details.

Motives Beauty Advisor

Launch your own business as a Motives Cosmetics Beauty Advisor and create the success you deserve. Learn more about the resources available as a Beauty Advisor.

Motives Beauty Advisor

Motives Pro Artist Program

Motives Pro Artist Program is for makeup artists, aestheticians, cosmetologists, hairstylists, fashion stylists, nail technicians, costume designers, models, on-air talent/performers and photographers. The Motives Pro Artist Program combines your skills with the Motives cosmetics and Market America skincare lines – offering innovative, customized and award-winning products to start you on the path to financial freedom.

Motives Pro Artist Program

Motives & Me Teen Program

Join a winning team! Become a part of the Motives & me Teen Program. Motives & Me is easy to get involved in – We'll put you in touch with a Motives Beauty Advisor, if you don't already have one, who will teach you what you need to know!

Get Started with Motives and Me

Motives - Schedule an Appointment to Learn More


Let us know if you are interested in leveraging Motives in your salon, learn how to become a Motives Beauty Advisor or get more information about our Motives & Me Teen Program. 
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Copyright 2015, B&C Enterprise. Bruce and Cheryl Swartz - Independent UnFranchise Owners with Market America, Atlanta, GA, 678.399.3652 - Sponsored by GrowOnlineNow.com, a division of B&C Enterprise.

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